Google Introduces Verified Customer Reviews, Programmatic Guaranteed for DFP

Google is retiring its Trusted Stores program while introducing a brand new way to gain customers' confidence — verified customer reviews.

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Google Customer Reviews, offers more customizing options for the Google badge and opt-in on site, better account management tools, and new seller rating insights—will replace the Google Trusted Stores program.

Using Customer Reviews, sellers can collect valuable reviews about their business. A quick sign-up followed by a setup process will allow customers to opt-in to receiving an email survey to rate their buying experience after they complete a purchase on your site.

The data collected with these reviews will then be used to help create a 'seller rating' for your Merchant Center account, "which represents aggregated consumer reviews from multiple sources, including independent data providers and Google owned surveys," google said.

These seller rating can then be shown on Google Shopping, AdWords text ads, and on sellers website. Additionally, you can also choose to show seller ratings on your text ads, "that can boost your ads' click through rate by up to 10%," Google says.

Google Customer Reviews are currently available in the United States, France, Germany, United Kingdom, Japan and Australia.

Google Customer Reviews Badge showing seller rating

To enable Google Customer Reviews, follow these steps:

  1. Sign in to Merchant Center account or sign up (if you don' have one)
  2. Select "Merchant Center programs" from dropdown in the upper right-hand corner
  3. Click "Get Started" in Google Customer Reviews card and accept Program Agreement
  4. Add the survey opt-in code to your website.

Optionally, you can also add the badge code to your site to show your seller rating and show customers that you're integrated with Google Customer Reviews.

The service is completely free, all it requires is a Merchant Center account.

DoubleClick is now providing advertisers the new programmatic tools to find and reach audiences across preferred publisher partners. It also gives publishers the flexibility to negotiate deals to be delivered programmatically including direct deals transacted via paper insertion orders and tags.

This was the premise for, DoubleClick's Programmatic Guaranteed, which is now available to all Bid Manager and DoubleClick for Publishers globally along with two new features that include—'support for buyer audience lists' and 'sponsorships.'

Audience lists lets advertisers target or exclude, audience lists of their own and secure guaranteed access to preferred publisher inventory while minimizing media waste. And, publishers on the other side, "can forecast available inventory against advertisers' lists and serve ads to the buyer's target audience."

Sponsorships with Programmatic Guaranteed, allows publishers to sell high-value inventory on a flat-fee sponsorship, a common practice among publishers transacting via traditional reservations.

DoubleClick Bid Manager now allow media buyers to reserve premium inventory with participating publishers in DoubleClick's Marketplace.

Also, using the recently release "RFP workflow in Bid Manager," advertisers can create a media plan. And a single click, let them request quotes from publishers they are alaready familiar with or whose inventory matches their campaign goals or their first party audience data, writes the team.

In another post, Google's AdMob team explains how by using splash pages in their app, developers can avoid unexpected launch interstitials ads that helps them avoiding policy violation.

against interstitial ads that unexpectedly launch (Layout Encourages Accidental Clicks - Unexpected Launch Interstitials): implementing a splash page (Loading/Title Screen) in your app.

For those unaware, "a splash page is a static screen, containing no clickable content, which launches before the user gets to the 'Home Screen' of your app." "This page will show while the interstitial ad pre-loads. The Interstitial ad should then launch in the transition between the splash screen and the 'Home Screen'. "

See the example screens below:

In the first example below, the interstitial launches on the 'Home Screen' of the app without any action by the user—"violates policies":

Interstitial violates policies

While, in this implementation a splash page is followed by an interstitial ad. And, the 'Home Screen' is dispalyed when the interstitial closes:

Splash page with interstitial ad