Google Mobile Ads team launched new tablet-specific ad formats. "On the display side, today we are launching new 'Rich Media Designs for Mobile,'" blogged Karim Temsamani, VP of Mobile Ads.
"These new rich media templates will make it easy for advertisers to create rich media ads for tablets using existing assets (photos, logos, etc.) and then implement them across platforms (mobile, tablet and desktop). Advertisers can use these templates in a number of ways, including to interact with a specific product, feature a collection of products or promote foot traffic to a specific store location," informs Temsamani.
And, for tablet search advertisers, "we are launching 'Media Ads' beta, that take advantage of the large, interactive touchscreen by bringing video directly into an ad on the search results page," revealed Temsamani.
Adding he says "Advertisers who want to engage consumers with video content can now use Media Ads to provide an immersive and engaging video watching experience. In addition to watching video game, TV or movie trailers, US consumers will also be able to view locally relevant movie showtimes right within the ad."
Watch the video of the new ad formats in action: