Google with IAB and Facebook, published a new research that studies the behaviour and attitudes of YouTube and Facebook users, with aim of understanding the role of each in users' online lives. Specifically, it delves into the motivations for visiting these sites; the "social" activities conducted on each; attitudes towards brand presence and different types of advertising on the sites; and behaviours around viewing and sharing brand content.
- Visits to YouTube tend to be for a specific motivation while visits to Facebook are to pass time.
- Brands that advertise on each site benefit from the perceived attributes of each site.
- Loyalty and familiarity aren't the driving force behind recommendations. Whether people share or like a brand depends greatly on whether its content is interesting.
Here's the full study: