Google launched a new product for the advertisers dubbed “Google Insights for Search,” that provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
To get started, just visit the Google Insights for Search homepage, sign into your Google account to see numbers or download results to a spreadsheet. You can also take a look at more examples of how you can use Google Insights for Search.