Google has hired several hundred sales representatives to call U.S. businesses such as spas, restaurants and hotels to promote new advertising initiatives, people familiar with the matter said. The effort includes an office in Tempe, Ariz., with around 100 sales representatives to woo Local Advertisers, one of these people said.
Since 20% of searches done on Google are for local information, “a strong Web presence can help neighborhood businesses answer those searches and bring in more customers,” said Marissa Mayer. Google’s new local ad offerings “are simple and they work, so we’ve been investing in marketing and sales to support them.”
Google’s new sales reps are primarily selling two ad offerings called “Google Place Tags” and “Google Boost” to the four million businesses that’ve contacted Google electronically to verify the accuracy of their Place page. The ads show up on Google search results and in Google Maps that display local businesses.
Tags are a $25 per month label or tag appended to your maps listing in the Google search results. The tags can contain special promotions or sales lines to help encourage a searcher to click on your local listing. Google Boost offers a simplified method of setting up Google AdWords ads that target searchers in your local region.