Google Helping Shoppers Find More Relevant Digital Coupons, Launches 'Zavers'

Zavers by Google digital coupon solution lets shoppers find fast and easy "manufacturer discounts" on their favorite retailer websites and add the coupons to their online cards. Savings are automatically deducted at checkout when shoppers swipe their rewards card or type in their phone numbers - no scanning or sorting necessary. Under the AdWords Hood -- AdWords Policy Hangouts On Air launched.

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Zavers a digital coupon solution by Google enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- and track redemption in real-time.

"With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual," informs Google.

Zavers by Google -- helping retailers and manufacturers deliver relevant coupons to shoppers

Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams. Manufacturers only pay when a product is moved off the shelf -- as the "Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers--no scanning or sorting necessary," google adds.

Unlike traditional media, "Zavers' real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI."

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Google is also demonstrating Zavers at the annual NRF Convention & Expo, between January 14-15 at booth #2281.

Also, Google recently held a new Hangouts On Air for its "Under the AdWords Hood Series" discusssing AdWords Policy.

In the video below David Baker, AdWords Director of Engineering for Advertising, and AdWords Specialist Lindsay Brownell delved into three areas: "Ad Policy; Landing Page Policy; and Account Policy."