Cameron Collie, from Brisbane, spent several years working part-time with a mate on Groggle, a location-based alcohol price comparison website service allowing consumers to search for the cheapest price on liquor products in their area. After obtaining all of the relevant Groggle domain names for each country and registering the business, Collie applied to register Groggle as a trademark.
The trademark application was accepted by IP Australia but, with just days left for other companies to launch an objection, Google's lawyers sent Collie a cease and desist letter.
"I don't think that there would have been any confusion in the marketplace," Collie told the newspaper this week.
But after six months of negotiations, Google essentially got what it wanted, and "Groggle became Drinkle." Neither is saying anything about the terms of the deal. "I can't kind of get into the specifics," Collie said, "because we had to sign a non-disclosure agreement with [Google] but essentially the settlement -- the end result of the settlement -- is us changing our name."
Google said it had "reached agreement" and was "glad to move forward" on the matter.