Google Analytics invites social networks and platforms to integrate their activity streams with Google Analytics. "Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment," blogged Google Analytics team.
"To make integration easy for social networks and platforms we've created a social data hub - it's based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub," informs the Analytics team.
Any network can integrate their streams - like +1, votes, and comments - into the Google Analytics social reports, which will be fully available next year to the many marketers, publishers, and websites that are using Google Analytics for free, said Anyalytics team.
A number of partners are already working with us to improve measurement of social actions - including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.
If you are a non-profit organization, Google+ may help you reach new people and build relationships with audiences. To this end, Google is providing a "holiday gift" of tips on turning your new Google+ followers into active contributors to your organizations this holiday season.
The booklet posted on Google+ for Nonprofits community page has a lot of resources to get started on Google+. You can download here (PDF 1.7mb).
Here is the read-only copy of the Google+ for nonprofit bookmarklet: