Google+ for Business introduced today, is a collection of tools and products that will help users grow their audience.
Google+ Pages rolled out worldwide is "your organization's identity on Google+. "For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face," reveals Vic Gundotra.
"To get your site on Google+, you first need to create a Google+ Page. On your page, you can engage in conversations with your visitors, direct readers back to your site for the latest updates, send tailored messages to specific groups of people, and see how many +1's you have across the web. Google+ Pages will help you build relationships with your users, encouraging them to spend more time engaging with your content," informs Gundorta."
Google+ Hangouts let people have high-quality video chats with nine people with a single click. You can use Hangouts to hold live forums, break news or simply get to know people better, all in real time.
Google+ Circles allow you to group followers of your Page into smaller audiences. You can then share specific messages with specific groups. For example, you could create a Circle containing your most loyal readers and offer them exclusive content.
The Google+ badge: Grow your audience on Google+
"To help your users find your page and start sharing, there are two buttons you can add to your site by visiting our Google+ badge configuration tool," said Amy Walgenbach. This badge lets people add your page to their circles without leaving your site, and allows them to get updates from your site via Google+.
The Google+ icon, a small icon that directly links to your Page.
Extend the power of +1, stand out in Google search
Amy notes, "You can also link your site to your Google+ page so that all your +1s -- from your Page, your website, and search results -- will get tallied together and appear as a single total." Adding Amy said, "Potential visitors will be more likely to see the recommendations your site has received, whether they're looking at a search result, your website, or your Page, meaning your +1's will reach not only the 40 million users of Google+, but all the people who come to Google every day."
You can link your site to your Page either using the Google+ badge or with a piece of code. To set this up, visit our Google+ badge configuration tool.
Also, rolled out today, is a new experimental feature to a small group of eligible publishers, called Google+ Direct Connect -- "an easy way for your audience to find your Google+ Page on Google search. If you've linked your Page to your site and you qualify, when someone searches for your website's name with the '+' sign before it Direct Connect will send them directly to your Page. For example, try searching for '+YouTube' on Google. Users will also be prompted to automatically add Pages they find through Direct Connect to their circles," explains Amy.
To learn more about how Google+ works for your site, check out the Google+ Your Business site.
Here are videos demonstrating Google+ Pages and Google+ Direct Connect:
To create a Google+ page:
- Sign in to your Google profile.
- On the side of your stream, click Create a Google+ page.
- Pick the category of the Google+ page you want to create.
- Click Create.
After you've created your page, follow the dialogs to set up the details of your profile and let others know about your new page! All pages are public as soon as they're created, but when you're ready to announce your page to even more people, go to your page's stream and click Spread the word on the side of the page. Learn more about promoting your page.
You can edit just about anything in your page's profile, including your introduction, contact information, and website. To edit your page profile:
- Make sure you're on the Google+ page you'd like to edit.
- Click the profile icon.
- Click Edit Profile.
- Choose a section to edit. You'll know it's editable when the color of the section changes to blue.