Google Enhances Data Studio and MCC Integration with Enhanced AdWords Connector

AdWords MCC account users now create reports for multiple clients more easily in Google Data Studio using new connector. Budget Optimizer and Conversion Optimizer sunsetting.

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A new AdWords connector for Data Studio, is providing the ability to MCC account users to select individual sub-accounts and set up reports for multiple sub-account currencies more easily.

To connect to MCC accounts, users first need to create a new Data Studio data source and select AdWords connector. Those who have access to an MCC account, will see a "MANAGER ACCOUNTS" option , through which account holder can then select sub-accounts they're interested in. User can also filter sub-account currencies by using the pull-down menu in upper-right corner.

Google notes, that to take advantage of the new enhancements, "all of existing Data Studio connections to MCC accounts must be edited and reconnected" or "recreated from scratch."

Prior to this release, an entire MCC account need to be connected as a data source for Data Studio report. Now, an updated AdWords connector lets MCC account users to select individual or up to 75 multiple l sub-accounts as a data source.

Using the connector MCC account holders can also now filter sub-accounts by currency, If the selected accounts use differenct multiple currencies, the connector will automatically remove currency fields like Cost and Average CPC, which cann't be aggregated correctly across these sub-accounts, Google says. While other metrics such as impressions and clicks aggregates well.

As of this week, Data Studio users can create an unlimited number of reports in their accounts.

Those who are not aware, "An AdWords manager account (MCC) is a powerful tool for handling multiple AdWords accounts. Manager accounts allow users to link several accounts so they can be viewed in a single location, and are frequently used by third-party advertisers such as agencies and marketing professionals."

AdWords MCC connector for Google Data Studio
AdWords MCC connector for Google Data Studio

Google has also published best practices for reducing latency with the IMA SDKs. In general, "you can reduce latency by doing as much IMA set-up work as possible on page or app load, before your user tries to play a video," writes Google.

In all of the SDKs before a user attempts to play a video, you can do following: "Creating your ads loader, Creating your ads request, Requesting ads, Obtaining the ads manager, Registering ads manager event handlers," adds the team.

And, on optimizing latency in each of the SDKs, check out these links: HTML5, Android, iOS, and Flash.

Starting in March, the Budget Optimizer and Conversion Optimizer bidding strategies in AdWords will sunset. All existing campaigns that use these legacy strategies will automatically migrate to use their replacement counterparts, with same performance, which offer identical features:

  • Budget Optimizer -> Target Spend
  • Conversion Optimizer -> Target Cpa or Manual CPC

Those who are satisfied with their current Budget Optimizer or Conversion Optimizer setup, need not to do anything, Google will migrate automatically your existing campaigns.

To learn more about new bidding strategies, interested users can refer bidding guide and help center articles on target CPA and target spend strategies.

In accordance with deprecation schedule, Google also sunsetting versions 2.5 and 2.5beta1 of the DCM/DFA Reporting and Trafficking API on February 28th, 2017.

On this date, "all requests made against these versions will begin returning HTTP 403 errors," Google said.