Google LatLong blog announced a new browser plugin that enables users to get the same high-flying experience they've been getting in the standalone geography software application Google Earth. Instead of the Google Earth app, you need to install a plugin that only works in Firefox and Internet Explorer 6/7 on Windows.
The technology ties into the Google Earth API, and the current example found here lets you zoom around all of earth, complete with 3D topography. The controls are a little more stripped down, with one button that scrolls around and right click contextual menus that let the user control which angle they're viewing the map from. In the future, developers will be able to build their own tools on top of this platform, and drop it right into their sites.