Google Search Console has now dropped the Content Keywords report, a feature that was available in the (formerly called Webmaster Tools) and with time has become obselete with more efficient technologies incorporated into the tool.
Back then, the content keywords report was the “only way to see what Googlebot found when it crawled a website,” Google said. “It was useful to see that Google was able to crawl your pages at all, or if your site was hacked.” Adding, “users were often confused about the keywords listed in content keywords,” Google said.
And so, the time has come to retire the Content Keywords feature in Search Console.
Since now, the tools has more advanced features like Search Analytics, Fetch and Render tool, built into the Search Console, webmasters can instantaly check any page on their website and see how Googlebot fetches them.
The Search Analytics report Google explains “shows the keywords that triggers your site in its search results.” And, also it shows many kinds of hacks automatically, added Google.
On the otherhand, Fetch and Render Tools provides a visual representation of what Googlebot sees when it crawls your website.
Howerver, still the keywords play an important role to be able to understand and interpret your content, as Google stats:
“The words on your pages, the keywords if you will, are still important for Google’s (and your users’) understanding of your pages. While our systems have gotten better, they can’t read your mind: be clear about what your site is about, and what you’d like to be found for.”
Google also recently dropped the Sitelinks demotion feature from Google Search Console the other week.
Google, which is moving its products and services powered by machine learning technology, now using the artificial intelligence (AI) tech to write featured snippets on desktop. The feature called “sentence compression algorithms” went live on Nov. 29th in desktop search.
The new sentence compression algorithm is capable of analyzing large amounts of text and rewriting it as a short summary to answer searcher’s query, “with the help from deep neural networks, (a form of artifical intelligence),” they are able to learn to “take a long sentence or paragraph from a relevant page on the web and extract the information you’re looking for,” writes Wired.
This kind of artificial intelligence doesn’t operate completely on its own, but it’s a human-assisted AI which is called “supervised learning”, and today, is being used by not only Google, but Bing and Facebook too.
To train, its artificial Q&A brain, Google relies heavily on a team of 100 PhD linguists across the globe.
In and another unannounced feature reported today, Google now in the knowledge panel showing videos from the web carousel. These videos shows up below the knowledge panel with a titled “videos from the web.”
In the screenshot below, you can see the videos appearing in the knowledge panel are triggered based on the search query:
— Sergey Alakov (@sergey_alakov) November 29, 2016