The Google Display Network Playbook for Performance Marketers, aims to make you more familiar with all the different steps of display that make it excellent for performance -- including targeting, creative, bidding, measurement, and optimization across wide array of screens available today.
This Palybook toolkit include topics such as:
- "How reach + precision = performance
With 93% reach to US Internet advertisers, and sophisticated technology to find your specific audience, you're more likely to reach performance goals at scale.
- Performance across all devices and channels
In this always connected, yet fragmented, world, the Google Display Network spans across devices (desktop, mobile and tablet) and channels (social and video) to connect you to your potential customers, wherever they are.
- Increasing the holistic value of your campaigns with display
Search and display campaigns complement and reinforce each other. What's more, tools like remarketing help you re-engage with users that have already shown interest by visiting your site," Google informed.
The Google Display Network Playbook can be downloaded here.
Google planning tools can enable better decisions and more agile planning, with real-time data, insights across digital platforms. To help marketers, Google launhced, a new "Media Planning Toolkit," that bring all planning resources in one place.
Make it your go-to destination to find quality insights and ideas, optimize your media plan and measure the results, check out Media Planning Toolkit.
In yet another blog post, Google revealed the facts of their study that take a deeper look at users' expectations and reactions towards their site experiences on mobile. The study surveyed 1,088 US adult smartphone Internet users in July 2012.
According to Google, 61% of people said that they'd quickly move onto another site if they didn't find what they were looking for right away on a mobile site.
The bottom line: "Without a mobile-friendly site you'll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site's not yours, you'll be missing out in a big way," Google posted.
According to Googe's report "What Users Want Most From Mobile Sites Today," "While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices."
Get help on building a mobile-friendly site, visit howtogomo.com.
Key take-ons from Google's report:
Mobile-friendly sites turn users into customers
- When they visited a mobile-friendly site, 74% of people say they're more likely to return to that site in the future
- 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service
Not having a mobile-friendly site helps your competitors
- 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
- 79% of people who don't like what they find on one site will go back and search for another site
- 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company's reputation
- 48% of users say they feel frustrated and annoyed when they get to a site that's not mobile-friendly
- 36% said they felt like they've wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
In another blog enter, Google share some more information about which types of sites and pages are best suited for monetization. Google writes, that pages should provide originality and added value highlighted in the Google Webmaster Guidelines. Our guidelines also recommend, for example, that you do not use doorway pages and doorway domains, pages with little to no content, or pages optimized for specific keywords or phrases, Google explains.
In addition, to providing original content, your content should also be well-organized and information-rich content and organized in a manner that is easy for users to navigate. Here is a list of things to keep in mind:
- Focus on topics you're knowledgeable and enthusiastic about.
- Avoid duplicating the same content on several pages or producing overlapping or redundant content.
- Focus on engaging the user (i.e., providing an interactive experience with relevant information based on user interests) rather than generating content in the attempt to trick our bots, for instance with irrelevant high-paying keywords.
Google notes, there should always be a good balance between the ad implementation and the content of your page. Avoid placing ads on non-content-based pages, this includes pages that users visit before potentially exiting a domain, such as a page where users are shown a "thank you" message for their visit or purchase. Another example are 404 error pages where users are informed there is no content to be found at that given URL.
Also, Goolge's Nonoprofit team published a guide that look at how Google Docs and Calendar can help you organize the information you collect when people donate and better use that information going forward.
Here are Google's top three tips:
- Track more information in Google Spreadsheets: You can use Google Spreadsheets to easily create, share and edit spreadsheets online. "Beyond keeping names, addresses and phone numbers of your donors, it's helpful to track the donation type (one time gift/monthly/yearly), amount given and the date of gift," Google explains.
- Use filters to sort your data: Using Google's Filter feature, you can see a more digestible view of your data by hiding information that you temporarily want to take out of view. "Filters are especially useful when you want to organize communications or mailings. You can use this feature on one or multiple columns in your Google Spreadsheet," Google said. To learn more about creating custom filters, check out these instructions.
- Use shared Calendars to ask on time: Once you know when you want to communicate with different segments of donors, it can be helpful to create events on your calendar to remind you when to send those communications.
"If multiple people handle mailings, you can create a new shared calendar. A shared calendar can be viewed and/or edited by anyone who you give access to. By using shared calendars for donor communications, you can create events to remind your team to send out emails, letters, etc. to specific groups or filtered segment," explains Google.
AdMob SDK version 6.2 for iOS developers released today contains maintenance updates and adds compatibility with iOS 6, in addition to continued support for iOS 5.
We are adopting Apple's new Identifier for Advertising (IDFA) on devices running iOS 6. SDK 6.2 will continue to use the unique device identifier (UDID) for devices running iOS 5 and below. Developers must obtain appropriate user consent for sending device identifier information in compliance with relevant iOS policies.
The new SDK is available for download here.
Comments in Sites are now powered by Discussions. This brings powerful features like +mentioning, responding to comments via email, etc. to Google Sites.
Also, Google Apps, Google Apps for Business, Government and Education are scheduled to get the following feature on these domains on October 1st: "Docs: Users no longer have the ability to export Google Docs format files in Office 1997-2003 format (.doc, .xls, .ppt)."