Google deal with Visible World to target TV spots

Google is teaming up with Visible World Inc., New York, that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Google’ll combine the technology with its Google TV Ads, an automated auction-based system for buying TV ads by choosing which shows best fit the advertised product or […]

Google is teaming up with Visible World Inc., New York, that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Google’ll combine the technology with its Google TV Ads, an automated auction-based system for buying TV ads by choosing which shows best fit the advertised product or service. The idea of such “addressable advertising” is to send a TV ad promoting a sale on minivans to a household with children, for example, and the same basic ad with a promo for a sports sedan to a childless household.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.