Mobile search ads will feature a click-to-call option automatically after Feburary 6th, 2017, and the new feeds and feed items will automatically be added to eligible AdWords accounts, Google announced today.
Using Google call extensions, you can get more calls by making it easy for people to contact you right from your mobile search ads. Those, who manage accounts with ads. that take users to landing pages prominently featuring a phone number, "will see call extensions automatically added for these mobile search ads via the extension setting services starting February 6, 2017," google stated.
Further, the company notes, these extensions "automatically adds only once to each campaign or ad group", and if modified or removed in the user interface or via the API, "will not be re-added."
You can update call extensions yourself directly with Feed services, Call Extensions or the AdWords user interface at any time. However, wen added automatically, "the new feed will have ORIGIN of "USER"."
You'll be able to get detailed reporting insights (API report) about your calls performance (including call duration, call start and end time, caller area code) and whether the call was connected.
You can also set up call conversion tracking to see which parts of your campaigns are driving the most valuable calls.
In order to avoid automatic creation of these extensions for specific account in the AdWords user interface do the following mentioned: "On Ad extensions tab select 'View: Automated extensions report', then scroll down to 'Automated extension options (advanced)' and click on 'Edit', then uncheck the option for 'Automatic call extensions' under 'Do not use specific automated extensions in this account'," google explained.
Google also published a new Best Practices guide that covers everything you should consider as you connect a user's search with what you already know about them. "By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It's a powerful way to link intent with context as people search on Google."
The topics covered by the guide include: Powering search campaigns with audience insights, Maximizing engagement when applying your lists, Taking full advantage of other AdWords tools that work well with audiences.
Check out the guide over HERE.
Archiving an ad unit, stops serving all ad and disables settings associated with the ad unit and active campaigns linked to the ad unit stop running. In nutshell, once an ad unit has been archived, it'll be archived permanently. You cann't access it from the monetize tab in AdMob user interface, however, you can still view historical reporting related to the ad unit.
You must note, when you archive an ad unit, you must also disable ad serving to your own apps, to avoid Admob policy violations that can lead to the temporary suspension of your AdMob account.
The easiest way to avoid this issue is to archive any ads in your legacy apps to stop showing ads to users or generating revenue, just follow the steps below in the AdMob user interface:
- navigate to "MONETIZE" in the top bar.
- You'll be able to find a list of the apps in your portfolio along the left side of the screen, and clicking on any of them will bring up the app's ad units.
- To archive any of these ad units, select the box beside the ad unit, and then click on "ARCHIVE".