Google under the cover over "Doodle-4-Google" has been collecting the last 4 digits of each entrant's (read child's) social security number. A national, commercial database of names and addresses of American children, especially one that includes their dates of birth and SSNs, would be worth many millions to marketing firms and retailers.
The Huffington Post uncovered this oddity: "It turns out that the company sporting the motto "don't be evil" has been asking parents nationwide to disclose their children's personal information, including Social Security Numbers, and recruiting schools to help them do it -- all under the guise of an art contest."
The Huffington Post goes on to say that:
Of course, data collection isn't the reason Google gives for doing this competition. Their FAQ says it's because "We love to encourage and celebrate the creativity of young people..." etc. If that's so, then why on earth would the contest's original Parent Consent Form ask for the child's city of birth, date of birth and last four digits of the child's SSN? Along with complete contact info of the parents.
Google's Spokesperson just contacted me with the following response:
[tags]kids,students,ssn,social securiy number,schools,doodle-4-google[/tags]