Google Chrome Ads present "un-tech-like product demos"

Google launched two viral ads to promote new features of its Chrome browser: First ads shows off products including turning images into slide shows, synchronising web page bookmarks between different computers and incorporating Twitter updates into the browser. "To keep explanation simple, ad agency BBH New York has used rudimentary mechanical images, such as a […]

Google launched two viral ads to promote new features of its Chrome browser: First ads shows off products including turning images into slide shows, synchronising web page bookmarks between different computers and incorporating Twitter updates into the browser. "To keep explanation simple, ad agency BBH New York has used rudimentary mechanical images, such as a bird popping out of a cuckoo clock and tweeting in the corner of a computer screen and a hamster running in a wheel to drag actual bookmarks between two computers," reports The Guardian.

Second ad promotes the built-in translation feature launched in Google Chrome 4.1. "Both [films] are un-tech-like product demos, showing the work and genius going on behind creating something that is essentially very simple to use," said Pelle Sjoenell.

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