Google's offering active Googe Checkout merchants to partner with Google to help drive Checkout leads and sales during upcoming shopping season: To get started, sign in to your Checkout merchant account, go to 'Tools' tab, and click 'Promotions' link in the left-hand navigation to view the promotion details and accept offer of your choice or decline the terms.
"Google will market promotion through AdWords ads, emails to buyers, and social networking posts to bring buyers to Checkout Deals Page.
You can participate in Google Checkout Holiday promotion by offering shoppers your choice of a $5 off $30, $10 off $60, $10 off $100 or $20 off $200 discount (pre-tax and shipping), limit one per user. If you participate, we'll change your standard Checkout button to special promotional Checkout button that features an orange starburst labeled with promotion discount. When the minimum cart requirement is met, the discount will automatically appear for buyers when they shop with Checkout from Nov '23-Dec '16 at 4:00 PM Pacific.
Additionally, if you're AdWords advertiser, Google will change standard Checkout badge appearing on AdWords ads to a new badge that features promotion discount," explains Google.