The Google Checkout Blog announced that, they’ve begun displaying the Google Checkout badge on the AdWords ads of non-profit organizations who use Checkout. The Google checkout icon adds more visibility to your AdWords ads. In this case, it should help non-profits earn more money and also save with zero transaction fees through Google Checkout.
Google Checkout, Badges, AdWords, Ads, New Features, Featured News
An important part of Google Checkout is matching up users with convenient, secure places to shop when they search, and the Checkout badge on AdWords ads is one of the ways we've been able to do that. In this same vein, we're adding the Checkout badge to non-profits' AdWords ads to help connect donors and non-profits more easily, and ultimately make donating to them as fast, simple, and secure as possible. And, of course, Google has committed to processing Checkout donations for free through at least the end of 2008, so donors can support their favorite non-profits knowing that 100 percent of their donations will reach those organizations. [Google Checkout]