Google Checkout badge result in 10% more clickable Ads

According to Google’s Checkout page: “users click on ads 10% more when the ad displays the Checkout badge”. Google specifically writes that conversions will increase by 40% and the click-through-rate on your ads will increase by 10%. Furthermore, Google quotes one advertiser, Fred Lerner of Ritz Interactive, saying the Checkout icon has given them “a […]

According to Google’s Checkout page: “users click on ads 10% more when the ad displays the Checkout badge”. Google specifically writes that conversions will increase by 40% and the click-through-rate on your ads will increase by 10%. Furthermore, Google quotes one advertiser, Fred Lerner of Ritz Interactive, saying the Checkout icon has given them “a 23 percent lift in clickthrough rate.”

Source:→ Google Blogoscoped

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.