Google buys Teracent Technologies for ad enhancements

Google announced of entering into a definitive agreement to acquire Teracent, a San Mateo, California startup. “we've been busy releasing new features and products to help improve display advertising on web for everyone. We believe that Teracent's technology fits neatly into these efforts. Teracent's technology can pick and choose from literally thousands of creative elements […]

Google announced of entering into a definitive agreement to acquire Teracent, a San Mateo, California startup. “we've been busy releasing new features and products to help improve display advertising on web for everyone. We believe that Teracent's technology fits neatly into these efforts. Teracent's technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, content of website, time of day or past performance of different ads. This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content,” Google said.

Normal ad                                                Real-time customized ad by Teracent

 

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.