Google acquired “Ruba,” an online visual travel guide, tour review site, and community that provides travelers with visual guides written by other travelers, and helps in finding and sharing the greatest travel places (hotels, restaurants, attractions, hidden gems, etc.) worldwide. Ruba's highly engaging visual interface with thousands of high quality pictures empowers you to enjoy travel exploration and research even if you have no immediate plans for a trip. “We are thrilled to announce our team will be joining Google! As of Monday, May 24, we’ll be moving into Google headquarters. We're totally excited to be joining such an amazing company,” writes Ruba team.
Google says that Ruba will be integrated into iGoogle. Google has been reportedly making a significant move to enter online travel business, integrating hotel links into Maps and listing hotels with room rates. The search giant is also supposedly in talks to buy fare shopping software ITA software, according to the USA Today.