Google has acquired fflick for a reported price of $10 million. Using Twitter, the fflick service analyzes and organizes comments about movies: overall, most recent, positive, what your friends have said and so on. This is a very interesting service and it's easy to see why Google might want it.
Google developed recommendations service HotPot to help improve Local (after the failed attempt to acquire Yelp). And Google has been doing a kind of sentiment analysis of restaurant reviews on Place Pages for some time.
"As part of YouTube, the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in," Google said.
However fflick can be extended across domains and verticals potentially. It could work for products, news, restaurants, TV shows, any number of categories where there are data.
Stepping back one should probably see this acquisition supporting Google's effort to develop "contextual discovery" or "search with searching."
In a related news: SayNowa platform that allows voice messaging, one-on-one conversations, and group calls to be instantly integrated into Facebook, Twitter, MySpace, Android, or iPhone apps has now been acquired by Google:
We're thrilled to announce that we have been acquired by Google.
Since 2005, we've explored fun and entertaining ways for people to talk with each other. Through the web, smartphones, and even land lines, our products brought communities together through the power of voice. And as Google has some of the best voice products in the world, we believe combining forces with the Google Voice team will let us innovate in new and unexplored areas.
We've no specific product plans to announce at this time, but we'll have more to say about our roadmap as we integrate with Google, so stay tuned. We couldn't be more excited about what is yet to come.
[tags]fflick,saynow,yelp,social media,social networking,restaurants,tv shows[/tags]