Grant Shapps, a Conservative minister in the United Kingdom, recently came under fire after the Guardian exposed one of the sites selling software to help others breach copyright regulations of Google’s AdSense.
Google has blacklisted a network of at least 19 websites run by the wife, sister or 75-year-old mother of Shapps have been banned from carrying Google’s adverts and been relegated to the bottom of its search results.
The network of websites, which includes howto-findhappiness.com and meaning-of-dreams.com, owned by Shapps’s wife, Belinda, breached the rules by replicating content from other sites in a process known as “spinning and scraping” in order to jump higher up Google’s search rankings and increase advertising revenue.
With the Google banning, the sites will no longer be able to carry adverts via Google’s AdSense network, and have been demoted to the bottom of Google’s index, which will make them very hard to find.
Michael Green, an alias Shapps admits to having created and used to front his online work order to distinguish it from his political work, is described as “a member of the UK parliament, is a CEO of How To Corporation and is a successful online marketer”.
Notice the name ‘Michael Green’ on the book.
Google refused to comment specifically about the websites run by Shapps’s family. However, a A source at Google said,
“One site that was brought to our attention was in violation of AdSense policies. We had the ads taken down. We don’t allow ads to run on sites that violate these policies, hence why there are no ads on these.”
“Separately from AdSense, as the sites are largely based on scraped content, as we’ve said before, they’ll be naturally demoted by our search algorithms.”
“We take copyright very seriously and invest significant time and money in keeping advertisers and publishers that violate our policies out of our network,” it said in a statement.
“Google bans ads and advertisers involved in activities that infringe on copyright from using our systems and prohibits publishers that violate copyright from participating in AdSense.”