Google today announced of "retiring public service ads (PSAs) from AdSense sites" to focus on developing new opportunities for these partners. So, what does this mean for you as a publisher?
"If you've previously selected "Show public service ads" in the "Backup ads" section of the new AdSense interface (or the "Alternate ads or colors" section in the old AdSense interface), you'll begin to see that when we're unable to serve paid ads to your pages, a blank space will appear instead of a PSA. On the other hand, if you've opted to show non-Google ads from another URL or to show a solid color, you won't be affected by this change; your choices will continue to be applied in cases when we aren't able to show paid ads," explains Google.
If you'd like to update the settings for your backup ads at any time, sign in to your account and follow the instructions for the interface you're using:
- New AdSense interface: Visit My Ads page and select the ad unit you'd like to update. Then, change the settings for "Backup ads."
- Old AdSense interface:Visit Manage Ads page under the My Account tab, and click "Edit Ad Settings" for the unit you'd like to change.
And, to support non-profit advertisers, Google is offering free AdWords advertising via Google Grants.
Google says that they're working to provide new backup ad options.