Internet search engine Google has become the UK's top brand for the first time, according to a consumer survey. It moved up two places from last year's poll, beating Microsoft into second place and Mercedes Benz into third. Google also topped a poll of “superbrands” as judged by professionals earlier this year.
Among leading supermarkets, Asda dropped 253 places, Tesco 230 and Sainsbury's 194 places compared to the 2007 survey. But premium food brands performed better and Marks & Spencer was voted into the top 20.
“The results are also a further sign that Google is continuing its dominance in the UK. It is clear that Google is the brand that people value at work and in their personal lives,” Stephen Cheliotis, chairman of the Superbrands Council.
Source:→ BBC News