Google Analytics has released four improvements to Real-time reports, that provide useful insights for businesses to help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature.
It provides alerting / intelligence, giving insight into things that are new or different such as a sudden increase in site traffic. Real-time also lets you win social by capitalizing on trending topics.
Improvements to real-time reports include:
Analyze Events in real-time:
In addition to the top events as they occur, you can now also filter on particular event categories (and actions). Additionally, “you can see whether particular segments of visitors trigger different events and debug your events deployment in real time.”
“If you are trying to see what events a particular segment of visitors generate, that is easy as well. Any filters you set up in any part of real-time are preserved in the Events report,” informs Google.
To access this report, navigate to the real-time section of Google Analytics and click on the Events section. “Clicking on any of the Event Category will drill down and show all the Event Actions and Event Labels for that particular category,” Google adds.
Breakdown real-time by Desktop/Tablet/Mobile traffic: Now you can see in real-time the type of device that visitors are using to visit your web site (desktop, tablet and mobile). As with real-time reports, you can easily see your visitors filtered by the device type (by clicking on either of “Desktop” “Tablet” “Mobile”).
Create shortcuts to favorite real-time segments: Those, who dislike setting up filters each time–now, can use the “Create Shortcut” feature to store your favorite segments.
“All you need to do is open up Shortcuts from the left navigation menu and click to any of your shortcuts,” Google said.
Finally, you can now compare real-time filtered data against overall real-time data.