Google and Omnicom Media Group are partner in “online display advertising,” Under the deal, “Omnicom is expected to spend millions of dollars to buy display ads for its clients through Google over next two years. In return, Google will work with Omnicom to build a global “trading desk” that allows the company to buy display ads more easily on Google’s ad exchange, an auction-like system that matches ad buyers and sellers to advertising space across large groups of websites.
Omnicom owns SEM firm Resolution Media, among many other ad agencies. As part of this relationship Google will probably be able to wrest new or additional search-ad dollars from Omnicom’s more than “5,000 clients in more than 100 countries.”
As part of the deal, Google, which reports second-quarter earnings Thursday, will provide analytics services to Omnicom to help it understand how its display ads are performing, the companies said.