Google and the British Retail Consortium entered into a alliance. John Gillan, Senior Industry Retail Head, Google, at the BRC's Multi-Channel Retail Conference, the BRC announced on Thursday. E-commerce traffic, trends, and multi-channel measurability are the focus of the new alliance.
The first ORM publication is due in mid-April in the UK, to accompany the monthly BRC - KPMG Retail Sales Monitor report.
Google Online Retail Monitor (ORM) will measure:
- Unique visitors to retail websites: Changes and trends, comparing online-only retailers vs. brick-and-mortar stores that also have websites.
- Geographic activity.
- Smartphone traffic.
- Most popular retail search terms.