A new look and feel Google Analytics for Firebase Dashboard that's more consistent with Google Analytics experience launched.
Now centrally manage Analytics user across multiple accounts, new user groups simplifies the task of managing permissions for multiple teams.
This integration will show how your most valuable customers engage with your digital properties.
Google Optimize and AdWords account integration open to all, Plus, now create experiment objectives directly in Optimize UI.
Data Studio adds new Pivot tables, Coordinated coloring, Google Analytics Sampling indicator, and more.
Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. Attribution expands to more advertisers.
New controls available to everyone using Google Analytics, Tag Manager, and Optimize and improving navigation for users of Surveys and Data Studio.
48x improvement over existing three-times-per-day exports with new streaming delivery freature for Google Analytics' data for BigQuery.
Google Data Studio report with AdWords, Search Console, YouTube, and DoubleClick Data Controls.
AMP Client ID API will enable same benefits for AMP pages displayed by Google such as in Google Search via Google Analytics.