Here're a few useful tips for marketing managers and business owners to better understand their mobile traffic and improve returns. First, the number of visits to your site mightn't be the most attractive key performance indicator (KPI). Yes, that's exactly meaning - more traffic does NOT always translate to more sales!
So show some love to this KPI and monitor mobile traffic to your website. This can be easily done with Google Analytics by clicking on "Mobile" reports under "Visitors" Tab. Then, follow these action items to realize your true mobile trends, in context:
- Set up an auto report to be sent to your inbox (daily, weekly or monthly)
- If you're interested in monitoring specific thresholds, you can create a profile for mobile traffic and then create a custom alert emailed to you when these thresholds are met
- Or, for the Ninja analyst, using Analytics Data Export API & plug-in (e.g. shuffle point), pull this data automatically into your marketing dashboard