The part 1 of a timely 3 part series, explained how to look for trends in mobile traffic to your website. Here's part 2:
2. Give Your Reports More Dollar Power: Now that you know where your mobile trends stand, make sure to analyze the data carefully. What does the trend signify and where do you want to go with the data?
Check the Vistors->Mobile Devices report. This time, choose the Pie Graph version of the report to look at. You can pivot the table by Revenue if you are tracking E-Commerce or Goals with a monetary value. The report below graphs the revenue generated by mobile traffic segmented by mobile device.
Did you see - iPad is bringing in the cash. And if you add up the total revenue from mobile devices, its more than $25k over the date range you're looking at. This's highly actionable.
You might want to ask yourself: is your site optimized for iPad? Is there a cross-promotional opportunity or coupon you can create with iPad?