Google Analytics' new beta of Real-time Goals report lets you monitor in real-time how many of your website visitors are converting and against what goals.
Use this feature to track the live results of how your new email newsletter, ad campaign or TV commercial is performing. "So now, the next time content on your site goes viral, you get a hot mention in the media, or large social traffic spike be sure to check out your real-time goals report to see in real-time the bottom line impact," Analytics team wrties.
Google notes, that with this launch, it's introducing URL based goals only. "So computed goals such as Time on Site or Pages / Visit are not included yet," google added.
For ease of use, you will see all goals that are being tracked in the UI regardless of whether there have been any completions in the past 30 minutes.
As with the rest of the real time reports, "clicking a specific goal will automatically segment that report. Basic filters also apply to goals so you can analyze goal completions from a specific location or other dimensions you care about," google adds.
In other news, Google announced an update to the way certain data is shown in AdSense accounts for better performance report across all of its publisher products.
"As of now, AdSense earnings at the end of each month currently reflect the amount earned less any deductions for invalid activity. This is a step we've always taken to ensure advertisers are not charged for such activity. Until now, however, clicks and impressions associated with this activity still appeared in AdSense performance reports."
Starting May 1st, Google says it'll remove those associated clicks and impressions to address this discrepancy and will provide the "most accurate reporting."
Adding it said, "this change willn't impact earnings in any way. And, in most cases, removing invalid activity from reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions)."
"The clicks and impressions that we'll no longer show in reports include activity like accidental clicks, so metrics like your CTR (clickthrough rate) will more accurately reflect your site's performance," Google added.
You might also see a more noticeable difference in your AdSense reporting when compared with your own account statistics measured through other tools. "Please note that this change won't affect the way we screen for invalid activity," Google stated.