Google Analytics Mobile App Analytics is out of closed and is entered into the open beta today.
"With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, and feedback from over 5,000 mobile app developers during the closed beta," "we improved the product, and are now making it available to all developers and marketers," google stated.
Among other updates, Mobile App Analytics offer "more accurate & up-to-date mobile device library, armv7s ( iOS6) support, support for social interaction tracking, a more accurate Google Play conversion report."
New Sign-up Flow for all GA users is now available whenever you setup a new entity on GA. In just 3 clicks, "you'll be able to set up your app analytics account, download the SDK, and be well on the way to tracking key metrics and finding valuable insights using our features," Google posted.
Android and iOS SDKs are now rebuilt from scratch, and are more powerful, lightweight, and super easy to implement. "The majority of the mobile app reports are available out of the box after less than 5 minutes of work implementing new SDK," Google added.
"Custom Dimensions" -- considered as the next-generation of Custom Variables -- it let you:
- "Create your own dimensions by which to segment your hits in every standard or custom GA report.
- Leverage your own business and customer data as custom dimension values to enable new possibilities for analysis and reporting.
- Naming and scoping of Custom Dimensions can be configured through the administration UI - no retagging needed!," Google informed.
New App Version Report provide answers to questions such as: "How quickly are users migrating to the latest version of my app?; What's the cannibalization effect among my multiple versions?; How many users would be affected if I deprecated an early version of my app?."
To learn more about Mobile App Analytics, you can download the slides, or watch the video recording below: