At SES Chicago, Google announced new additional Google Analytics features:
- Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on over-time graph. You can now easily denote unexplained dips or spikes and figure out "what happened". This short video show you how to use Annotations.
- Custom Variables in Advanced Segments provide power and flexibility to customize Analytics and collect unique site usage data most important to your business. In Google Analytics, not only are you able to define multiple custom variables, each custom variable is a name-value pair and can be assigned one of 3 scopes: page, session, or visitor. Each custom variable name and each value is an arbitrary string defined by you pertinent to your business needs.
- Custom Variables in Custom Reports lets you create Custom Reports with any of key or value dimensions associated with any Custom Variable. Now, you can see how a segment defined by Custom Variables behaves along any of metrics available in Google Analytics.
- New Analytics Tracking Code Setup Wizard automatically generates appropriate tracking code according to setup options specified by you.
- New Version of Analytics API – Later, there’ll be a separate announcement about a set of very exciting features to Analytics API. Here's a little preview: Support for Advanced Segmentation will now be available through the API. In addition, new data dimensions and metrics will be made available.