Internet search company Google Kenya's Nairobi office is searching for five senior executives for its African operations, laying the foundation for a looming market share battle on the continent.
Google Kenya will be looking for Associate Product Marketing, Geographic Consultant, Office Associate, Strategic Partner Development (SPD), Local Markets, and Technical Support Associate.
Internet penetration in Africa right now is extremely low at under 5 percent. There are between 700 million and 900 million people on the continent (population estimates vary). That compares with just over 330 million in the US and Canada.
Nigeria, Morocco, Egypt and South Africa have the largest number of Internet users currently:
The Nairobi office serves as the company's African headquarters. The five senior managers are expected to complement nine other senior level appointments who are already working in the continent.
Advertisements posted on Google's website indicate that the company is looking for people with local expertise in marketing, logistics as well as technical support. Google is also searching for office leads in Ghana, Tanzania, Uganda, Rwanda, Nigeria and Senegal.
Some of the positions were advertised and filled early last year, but the company says the current recruitment should help strengthen the company's operations.
The move comes amid increasing finding that emerging markets such as Africa are poised to become the next frontier of growth for global Internet companies.
Less than five per cent of the African population is currently hooked on the Internet.
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