Google has announced that starting next month, October 2011, Google Affiliate Network will be making publisher payments faster by eliminating 30 days from the current payment schedule. "This enables publishers to be paid within 30 days or 60 days of driving a valid conversion, depending on the advertiser's schedule," Google's Erica Sievert, Product Marketing Manager stated.
Starting on October, both Google Affiliate Network and AdSense earnings will be on the same 30-day schedule and payments will return to normal levels.
Sievert said "For current publishers, the new payment schedule means that your GAN earnings for next month will arrive on October rather than November, as they would have under the former payment schedule."
"For next month only, publishers will receive a combined payment for July/August activity (which is already posted to your AdSense account) and August/September activity."
This includes following benefits to advertisers and publishers -- per Sievert blog post:
- Unlock new distribution opportunities by attracting publishers who require fast payments
- Increase efficiency by managing publishers who were unable to work with our previous payment schedule under your Google Affiliate Network account
- Depend on fast, reliable, and flexible payments
- Assume less risk when floating marketing dollars up front, so you can focus on innovation and growth