Google AdWords Terms and Conditions Update Adds Data Protection Terms and More

New data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks.

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Google AdWords Overview

With AdWords grows around the world, Google has updated the Terms and Conditions in all AdWords countries and territories. With this update, Google now require all its AdWords account holders to carefully read through, review and accept the new terms.

Now, when you sign in to your AdWords account, a prompt will appear for you to click '"Accept" to indicate acceptance to the new terms. If you don't see this prompt, you may need to wait and accept at a later date. Since, These new Terms & Conditions are rolling out globally over the next few months.

Those using AdWords API or other third-party tool, will need to log directly into AdWords account to accept.

Google notes, once the new term are ready for account(s), a notification email will sent out to account holders, or to someone else you've authorized to act on your behalf, for example an advertising agency.

Furthermore, the company says, that accepting to new terms won't affect any bids, budgets, invoicing or other campaign settings. However, those "Decline" will no longer be eligible to serve ads.

Should you need to view previous Terms and Conditions, head over to this AdWords' Help Center.

The update include following changes:

  • More flexibility to notify or inform you via phone calls, text messages and emails.
  • New provisions related to how products and features are tested within AdWords.
  • In the U.S., Canada, and most countries in Latin America and Asia, a provision to use arbitration to resolve disputes rather than jury trials or class actions.* Follow the instructions in the dispute resolution section of the terms to opt-out of this provision (U.S. and Brazil only).
  • New provisions related to the disclosure of technical errors and bugs within AdWords.
  • New data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks.