Google AdWords Pharmacy Policy updates in U.S. and Canada

Google updated their AdWords online pharmacy policy for pharmacies wishing to market their products via AdWords. The change will go into effect towards the end of this month. Here's what you need to know: Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies […]

Google updated their AdWords online pharmacy policy for pharmacies wishing to market their products via AdWords. The change will go into effect towards the end of this month. Here's what you need to know:

  • Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA)
  • Pharmacies will be restricted to advertising to consumers in their country. U.S. pharmacies can only advertise to U.S. consumers and Canada to Canadian consumers.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.