Google updated their AdWords online pharmacy policy for pharmacies wishing to market their products via AdWords. The change will go into effect towards the end of this month. Here's what you need to know:
- Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA)
- Pharmacies will be restricted to advertising to consumers in their country. U.S. pharmacies can only advertise to U.S. consumers and Canada to Canadian consumers.