Google introduced “Opportunities tab,” a beta feature in the new AdWords interface built to help you answer these questions. The Opportunities tab is a central hub you can use to browse and apply customized optimization ideas to your account. We're designing the new tab both to save you time when optimizing your campaigns and to give you more insight into ways you can capture additional cost-effective traffic. The Opportunities tab will replace the Tools tab in the new AdWords interface. However, all existing AdWords tools will still be available, and you can find the current Tools page within the new tab. Initially, the Opportunities tab will focus on budget and keyword ideas for your campaigns and ad groups, but in the coming months we'll be expanding the set of available features.
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