Google announced Wednesday, that everyone using AdWords API v201710 should migrate straight to v201806 (and skip v201802) as the former will be sunset on July 25, 2018.
“We encourage you to skip v201802 and migrate straight to v201806. If you’re using v201802, be aware it’s now marked deprecated,” stated AdWords API team.
While, Google will publish all updated client libraries and code examples within the next 48 hours. Here are the highlights of this release:
The new AdService “Mutable ads” allows editing ads in place while retaining performance stats for ETA, DRA, Showcase ads, and responsive search ads.
Responsive search ads beta format let you add multiple headlines and descriptions in an creative. Once added, these assets are then combined into ads that can accommodate content up to 3 headlines and 2 description lines and can improve performance.
Responsive search ads are available to whitelisted users and in test accounts.
Responsive display ads beta available to whitelisted users let you provide multiple text and image assets in one creative. And, then AdWords combines and tests these assets to show the most relevant ads to your customers across the Google Display Network.
Responsive display ads will be fully supported later this summer when it launches.
Smart display campaigns beta is available to all whitelisted users and will be fully supported when it launches later in the summer. The AdWords API now supports creation and management of Smart display campaigns.
Offline Conversion Adjustments Feed Service gives an ability to apply conversion adjustments using AdWords API.
Dynamic Search Ads criteria. WebpageConditions for Webpage criteria now support parameters based on an exact match of URLs.
New promotion extension occasions. Several new occasions were added for promotion extensions.
In addition to updated AdWords API, Google is also rolling out “Notes” feature, so advertisers can keep track of their AdWords account by adding comments directly in their performance graphs.
With notes, you can easily get informations around significant events, such as spike in traffic, decrease in budget for a campaign, or any other important changes.
To view a note anyone with account access can check them, but only those with edit access can create, edit, or remove notes.
These notes offer following benefits:
- You no longer have to leave AdWords to find your notes in an external document, saving you time, and keeping all relevant information in one easy-to-see place
- You can filter for a certain date range to see all notes for that time period, giving you more insight into events that might have affected your campaigns performance
- Allows you to easily remember or learn about what happened at a specific point on the performance graph, giving you the context to understand any particular event
As part of June 2018 update to AdWords Policy, Google annoounced on Thursday new political content policy stating, it’ll pause state and local political ads in the state of Washington.
“Starting June 7th, 2018, ads related to ballot measures and state and local elections in the state of Washington, U.S.A., will not be accepted. Notifications will be sent to affected advertisers, and the Political content policy page will be updated on June 6th,” Google stated in its AdWords policy update.