Google AdWords blog announced the incorporation of “Landing page load time” into Quality Score. Load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Load time evaluations will be displayed on the Keyword Analysis page, for your review. Google suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.
Once you've had the chance to review and evaluate this information, you may wish to make changes to improve your landing page load time. People who click your ads may well thank you for it, by becoming your satisfied customer.
Google, AdWords, Keyword, Analysis, Online Advertising, Online Ads, Performance