Google caught up with Peter Clee, a publisher who’s successfully running both AdSense and AdWords on his LondonNet.co.uk (offers a guide to arts, entertainment, city info, and news about London), www.hotelgenie.com and www.myflatincannes.com. Here’re some insights about Peter’s monetising his sites with AdSense and his experience using AdWords to attract visitors:
Inside AdSense: How does AdSense impact your business?
Peter Clee: It has reinforced our view that creating good, relevant content is what we, as publishers, should be all about. AdSense is a stress-free and rapid way to support new sections and features on your site, ensuring you have a degree of monetisation before you even consider additional revenue streams. If a section works well with AdSense you quickly learn it is worth investing more time and energy into expanding its content. Additionally, with future redesigns of the site we will be thinking of how to incorporate AdSense-friendly ad positioning from the get-go.