Google Advisor is a new user-friendly site launched today and is designed to help you quickly find relevant financial products from many providers and compare them side-by-side, including AdWords Comparison Ads.
"Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions. It contains offers that come from Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier," Google explained.
At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. And, is only available in the U.S.
"With Google Advisor, you enter information about what you're looking for in a mortgage, credit card, CD, or checking and savings account. We show you a list of the offers that match your criteria, along with rates and contact information. Google Advisor is designed especially to help you make these difficult financial decisions easily, with," Google added:
- "Speed: As you change your criteria, the results update instantly. You'll still have a list of all your options in one place, so you can quickly compare different offers.
- Trust: By setting your own search criteria, you're able to see only those offers and rates that apply to you, which means you can compare applicable offers without even contacting a provider first.
- Control: You only need to provide the minimum amount of information we need to show you offers that are right for you. You've full control over what you want to share, and which providers you choose to talk to --and you don't have to submit any personal information until you've decided you're ready to move forward."
Refernce: Google Advisor
You can find more information about AdWords Comparison Ads in Help Center.
[Source: Inside AdWords]