The Google AdSense team blog has launched AdSense for Video beta. The program is currently available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites.
[…]we've tested a variety of ad formats with the interest of users, publishers and advertisers in mind. As a result, we've decided that AdSense for video will use the InVideo ads adopted on our own property, YouTube, which enable advertisers to make a single buy at scale. Also competing in the auction - and unique to AdSense for video and AdSense video units - are text overlay ads which are contextually targeted to signals in your videos and on the page where the video lives. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. You can see ad demos here. While we'll continue to test a variety of ad formats, we believe that overlays are the best way to balance user experience with the needs of our publishers.
To apply for AdSense for video beta, visit the AdSense for video page on the Google Video Advertising Solutions site.
You can also learn about the various ways to earn revenue from video content by watching this video.
Google, AdSense, AdSense Ads, AdSense for video, Video Ads, Beta, Launch