Helping out searchers to more about the news publishing sources with thousands of contents pushed out everyday, Google launched a new publisher Knowledge Graph, so you can learn more about a publication "you're not familiar with" or one you "wanted to learn more about" — directly in the search results.
Today's additions of new knowledge card is further step toward surfacing useful information based on a search query, says Google. The knowledge graph card will also give searchers information about topics a publisher commonly covers, major awards won, as wel as claims made by the publisher and that have been reviewed by third parties.
"These additions provide key pieces of information to help you understand the tone, expertise and history of the publisher," writes Google.
Furthermore, the company said these knowledge panels don't influence a site's ranking in the search results, but having access to relevant and additional context help learning more about different new sources — which they'd like to read.
The news publisher knowledge panel in Google search results, include:
- Writes about: Topics that are frequently covered by the publisher.
- Awards: Notable awards that the publisher has received.
- Reviewed claims: This shows up when a significant amount of a publisher's recent content has been reviewed by an authoritative fact-checker.
Here is a screen shot of new publisher Knowledge Panels on Google: