Until now Individuals and organizations with Knowledge Panels were able to use the verification process to claim their Knowledge Panels as well as provide authoritative feedback on the information and images presented.
Now, in an update rolling out to the process Google is extending the verification eligibility to include more entities as well as simplifies the process.
With today’s update, any person, organization, companies, event and media property that appear in a Knowledge Panel is “eligible to verify their listings as well as provide edits to the information shown.” For example, verified panel owners can suggest a featured image and other factual changes to the data that show up in the Knowledge Panel.
Here is how the verification process works now:
To “get verified,” simply search the entity, like person name or organization on Search to bring up the Knowledge Panel. Then, click or tap the prompt below the panel and sign in to any of the following services [YouTube, Google+, Search Console, Twitter] to verify “you’re an authorized representative of the entity to begin the verification process.”
Once verified, you can then request the desired, factual changes changes as well as suggest a featured image in the panel.
In the following GIF animation you can see the demonstration of the feature:
What’s a Knowledge Panel?
“When you search for well-known people, organizations and things on Google, you’ll often come across a Knowledge Panel on the results page—a box with an overview of key information and links to resources to help you go deeper.”