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Google Ad Planner and DFA updates ties media planning, ad serving and reporting

Google Ad Planner and DoubleClick’s DART for Advertisers (DFA) bring new ways to streamline your online display advertising workflow. With DFA Analytics beta and beta integration of Ad Planner into DFA platform, you’ll now’ve a singular, seamless portal for planning, executing, and measuring campaigns with just one login, bring more efficiency to campaign management process, saving valuable time and resources. Beyond access enhancements, both DFA Analytics and Ad Planner also provide you with more data and more ways to analyze it. If you haven’t yet tried Ad Planner, give it a try. And for more information on DART for Advertisers, visit DoubleClick.com and fill out an inquiry form. Check official DoubleClick and Ad Planner posts for full details.

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