The Official Google AdSense blog released Google Ad Manager Beta, that currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams.
We're excited to add DART for Publishers to our suite of products, and we're committed to the continued development and enhancement of DoubleClick's offerings.
If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.
Google Ad Manager is currently available to a limited number of publishers. If you'd like to be considered for the beta program, or want to learn more: website.
The Wall Street Journal writes:
"Google developed Ad Manager itself and says that it will serve Web publishers with small- to medium-size sales forces, while DoubleClick’s services are suited for higher-end ad-sales operations. Some industry executives have speculated that Google will eventually make DoubleClick’s ad-serving services free. A Google spokesman says the company has no immediate plans to make DoubleClick products free."
Google, AdSense, Beta, DoubleClick, DART, Ad Manager