As businesses around the world are now embracing social media to share information and forge stronger relationships with their fans and customers. A social presence can complement all marketing campaigns--search, display, video, mobile, offline ads and more.
To make its presence stronger on the social networkng, Google today acquired "Wildfire," a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.
Wildfire co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago.
"With Wildfire, we're looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses," posted Jason Miller, Product Management Director.
The ultimate goal is better and fresher content, and more meaningful interactions.
In a complex and changing landscape, businesses want to manage and measure these efforts in an integrated way. Google citing an example says, "Google Analytics helps businesses measure the contribution of hundreds of social sites; Admeld service has helped to serve ads in Facebook developers' social apps; and the DoubleClick platform enables clients to run and measure ads across social websites. On Google+, brands use services like Vitrue, Buddy Media and others to manage their pages, with many more to come."
In other Google news, the company today revealed that since its opening of Google Fiber Rally in Kansas City, Kansas and Kansas City, Missouri, last week -- so far, "40 fiberhoods have qualified for service, more than 2,000 people have visited Fiber Space, we've talked to thousands of people via online and phone customer service, and we've distributed upwards of 2,000 ice cream sandwiches from our Fiber trucks."
Also, to make details about Google Fiber more clear -- Google today posted answer to some of the top questions about Google Fiber, check it out here.
Finally, as the 2012 NFL season is just over a month away, Fantasy football has been around since the 1960s, and has become a great way to follow your favorite athletes--and stay in touch with the people you care about. To this end, bring the Google+ Hangouts for NFL season:
- From any NFL.com/fantasy page--including the Draft and Game Centers--you can now click a single button to start a hangout with your league
- Later this month, you'll see a live indicator on NFL.com/fantasy if anyone in your league is already hanging out," informs Google.
Also, throughout the season you'll be able to:
- "Hang out with your friends to conduct trades, review league business or just chat while watching the game on TV
- Enjoy fantasy hangouts on the go or on the couch using the new Google+ app for phones and tablets (Android, iOS)
- Get advice from top NFL Fantasy commentators as they hang out with fans and discuss the week's results," Google adds.